SYNOPSIS: This presentation provides a broader view of the issues covered in “The Great Social Media Crisis of Faith.”
Six great challenges are having a negative impact on social media marketing efforts. Content is underperforming. Weak customer engagement efforts are often awkward – or can be destructive. Management is uninterested, and unsupportive. Teams aren’t properly resourced. Crises rear their heads with ever-increasing frequency. And social remains stuck in Budget Prison.
Through his experience with over 26 global brands, chief strategist Eric Weaver will discuss the drivers behind these challenges and real-world examples of how global brands overcame them. Attendees will learn practical approaches and models and will examine new tools that show the fiscal impact of being a social brand. Attendees will walk away with new methods to apply to their own brands to solve these challenges.
PRESENTATION LENGTH: :30 (:25 preso + :05 Q&A) or :60 (:45 preso + :15 Q&A)
AUDIENCE: COOs, CFOs, CMOs, VPs and Directors of Marketing, Analytics professionals
PREVIOUSLY SEEN AT: Performance Marketing Summit London 2015
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