YOUR QUESTIONS, ANSWERED
I offer highly topical custom speaking and training sessions for trade associations, management teams, employees, dealers/distributors and local business leaders, answering questions like:
- How do I transform my organization using digital technologies without disrupting productivity?
- How “digitally mature” is my organization?
- Does “putting the customer at the center” really increase top-line revenue?
- How do I make my digital content do more for the bottom line?
- How do I prove some kind of return-on-investment for my social efforts?
- How do I engage consumers and build trust in an era of dual screens and time starvation?
- How can social strategies and tactics make a difference for business-to-business audiences?
- How do I deal with exploding online crises or negative commentary?
- How do I create internal governance processes and staffing support for new technologies and approaches?
- How do I handle customer care issues that appear in digital channels?
- What’s happening in my category/sector? What are my competitors doing in the social space, and how can I surpass them?
- The five super-powers you need to enable internal digital transformation
- Measuring the value and impact of your always-on marketing efforts
- Six secrets to overcoming corporate social media marketing hurdles
- The opportunity behind Social Business
- How to effectively “socialize” your Customer Care Team
- Dealing with socially-powered brand crises
- Trust and its impact on revenue
- Social media metrics for marketers
- Crafting engagement strategies
- Leveraging the digital behaviors of baby boomers, Gen-X and millennials
- The practice of branding in the era of the empowered consumer