Event marketing materials
CEO, Transparent Path spc
ERIC WEAVER is a digital transformation veteran who has spent 30 years counseling large enterprises and governmental agencies on either disrupting markets or dealing with disruption. Weaver leveraged his first career in enterprise software development to become one of the very first digital marketers in 1990, after which he has served as CEO, chief strategist, creative director, and client lead for major management consultancies and ad agencies. He has counseled the leadership teams at over 80 blue-chip brands on everything from brand building to digital operations to IoT use cases – and has built and led creative, production and strategy teams in London, New York, Los Angeles, Washington DC, Seattle, Detroit and Cincinnati.
Most recently the VP of the Xerox Customer Experience Practice, Weaver oversaw the company’s $550M marketing services team and led efforts around digital ledger technologies. He left Xerox in 2018 to launch Transparent Path – a technology provider creating a more agile, resilient and certain supply chain for food. Combining a unique combination of sensors, edge computing, and predictive intelligence, the company lets customers know when something goes wrong in the supply chain, act to correct the issue, and anticipate future issues before they occur.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times and the Washington Post. He speaks globally on digital transformation, food supply chain, blockchain, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington.
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|Eric Weaver – Headshot – print resolution|