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Vice President, Customer Experience Practice, Xerox Corporation
ERIC WEAVER is a digital marketing veteran who has spent 28 years creating market impact for household brands. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. He has counseled over 80 blue-chip clients through two societal transformations — the commercial Web and the social media revolution — and has built and led creative, production and strategy teams in London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
As VP and Practice Lead for the Xerox Customer Experience Practice, Weaver oversees the company’s US marketing services consultancy, providing Fortune 500 clients with customer experience design, transformation advisory, content marketing, marketing automation, and personalization counsel. He is also a key contributor to the company’s efforts around distributed ledger technology. Before to his role at Xerox, Weaver counseled both large corporate clients and governmental agencies in the areas of business strategy, competitive advantage, customer experience, and digital transformation.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, The Huffington Post, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on blockchain, digital marketing, internal transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington. He is a summa cum laude graduate of Xavier University and lives in Seattle, Washington.
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