Event marketing materials
Vice President, Xerox Customer Experience Practice, Xerox Corporation
ERIC WEAVER is a digital marketing veteran who has spent 27 years creating digital advertising, content and engagement efforts for household brands. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. He has counseled over 80 blue-chip clients through two societal transformations — the commercial Web and the social media revolution — and has built and led creative, production and strategy teams in London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
As VP and Practice Lead for the Xerox Customer Experience Practice, Weaver oversees the company’s marketing services consultancy, providing Fortune 500 clients with content marketing, marketing automation, digital transformation, personalization, and customer experience design. Before to his role at Xerox, Weaver counseled both large corporate clients and governmental agencies in the areas of competitive advantage, customer experience, and digital transformation.
Weaver has been twice recognized as one of the Top 50 Marketing Thought Leaders Over 50 by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on digital marketing, internal transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington. He is a summa cum laude graduate of Xavier University and lives in Seattle, Washington.
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