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ERIC WEAVER is a veteran digital strategist, lecturer and thought leader focused on digital innovation and transformation. Over his 26-year career as one of the very first digital marketers, Eric has helped organizations like Clorox, eBay, Ford, GE, Johnson & Johnson, Kraft Foods, Mattel, the Mayo Clinic, Procter & Gamble, the US Postal Service and many more use digital technologies to transform their organizations and approaches.

ew_2013_07_26As a founder and managing director for Precog Digital, Eric currently advises global brands on digital troubleshooting, competitive advantage, customer experience, transformation and futureproofing. He started as a community manager at America Online in 1990 and moved on to build some of the very first websites, intranets and digital content for American multi-nationals. Most recently, Eric served as Chief Social Officer for the Interpublic Group agency Mediabrands (EMEA), where he counselled major brands in the US and Europe on operationalizing social across Marketing, PR, Guest Relations, Customer Care, Training and HR. Over the past few years, he has crafted engagement and social transformation plans for organizations like Alaska Airlines, Hewlett-Packard, Holland America Line, HTC, Intel, Jack in the Box, Johnson & Johnson, Microsoft, Nature’s Path Foods, Starbucks Coffee Company, Tempur-Sealy, United Parcel Service, and more. Management teams and marketing leaders look to his advice on digital strategy, tactical plans, governance, resourcing, org design, workflows, and creative digital experiences.

Eric has a Bachelor of Arts in Broadcast Media from Xavier University, from which he graduated summa cum laude. He has served as an adjunct or visiting lecturer at the University of California at Berkeley, California State University at Fullerton, Dublin (Ireland) City University, National University of Ireland, Pepperdine University, the University of British Columbia, and the University of Washington.

Eric also speaks regularly on digital transformation, having keynoted events like eBev Europe, Mivacon, Social India, Performance Marketing Insights, Elevate, and Innovation Dublin. He has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, TV Guide, and the Washington Post. Eric was twice awarded “Top 50 Marketing Leaders Over 50” by Brand Republic, and a Brand Leadership Award from the World Brand Congress for his lifetime work in brand-building. He serves on multiple advisory boards for events and startups.

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