ERIC WEAVER is a veteran digital strategist, lecturer and thought leader focused on digital enterprise transformation. He has spent 29 years counseling large enterprises and governmental agencies on either disrupting their markets or dealing with disruption.
After a 13-year career in corporate software development, Weaver became one of the very first digital marketers in 1990, after which he has served as CEO, chief strategist, creative director, and client lead for major management consultancies and ad agencies. He has counseled over 80 blue-chip clients on everything from brand building to digital operations to blockchain use cases — and has built and led creative, production and strategy teams in New York, London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
Most recently the VP of the Xerox Customer Experience Practice, Weaver oversaw the company’s $550M marketing services team and led efforts around ledger technologies. He left Xerox in 2018 to launch Transparent Path – a food traceability tech platform that uses IoT sensors and blockchain data ecosystems to show where food comes from, how it got to you, and what happened to it along the way. In addition to overseeing Transparent Path, Weaver also advises a number of blockchain organizations and global startups focused on food provenance, mineral provenance, and healthcare smart contracts.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times, the Washington Post and 23 other publications globally. He speaks globally on blockchain, digital transformation, and marketing ethics — and gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, Pepperdine and the University of British Columbia.