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ERIC WEAVER is a digital marketing veteran who has spent 28 years helping major brands and governmental agencies adapt to or implement digital transformation. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. He has counseled over 80 blue-chip clients through two societal transformations — the commercial Web and the social media revolution — and has built and led creative, production and strategy teams in London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.

ew_2013_07_26As VP and practice lead for the Xerox Customer Experience Practice, Weaver oversees the company’s marketing services business, providing Fortune 500 clients with content marketing, marketing automation, digital transformation, personalization, and customer experience design. Before to his role at Xerox, Weaver counseled both large corporate clients and governmental agencies in the areas of competitive advantage, customer experience, and digital transformation.

Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAgeBusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington. He is a summa cum laude graduate of Xavier University and lives in Seattle, Washington.

Eric also speaks regularly on digital transformation, having keynoted events like the Global Blockchain Summit, eBev Global Summit, Mivacon, Social India, Performance Marketing Insights, Elevate, and Innovation Dublin. He has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, TV Guide, and the Washington Post. Eric was twice awarded “Top 50 Marketing Leaders Over 50” by Brand Republic, and a Brand Leadership Award from the World Brand Congress for his lifetime work in brand-building. He serves on multiple advisory boards for trade groups, events and startups, including the CMO Council

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